Marketing Small Businesses with Facebook

Today, small business owners face more challenges than ever before from online connectivity and Ecommerce businesses. Fortunately, Facebook marketing create inbound leads with a 14.6% close rate versus outbound leads which only sport a 1.7% close rate. With over 800 million Facebook posts being made each day, there is a large pool of users for any business to make the attempt to reach out to. In addition, 80% of Us residents who use social networks prefer to connect with brands and businesses through Facebook above other networks.

Today, 42% of marketers claim Facebook is an integral part of their business. In fact, within the last three years, the number of companies that discovered Facebook marketing is now a critical part of their routine increased by roughly 75%. Yet, with most small business owners being overworked and understaffed, it is near impossible to keep up without a help to take some or all of the burden off of their shoulders.

Small business owners must also consider that when it comes to social marketing, there are no shortcuts. The truth is that if a business auto-posts comments on Facebook, it decreases the amount of likes and comments they receive by 70%. While many business owners simply default to auto-posting under the notion due to lack of time, marketing experts can make up that time deficit in a productive way.

When shifting the dialogue to customer acquisition, the power of Facebook marketing shows as 77% of businesses gained a B2C customer and 43% gained a B2B customer from its use. With the ratio of shares on Facebook topping out at nine to one, a Facebook marketing professional can effectively assist small businesses with generating buzz as long as they help them create the right kinds of posts. This generally includes visually rich high engagement content which will stir interests and assist with lead generation. Finally, since the new timeline, companies have seen an increase of 65% in user engagement due to interactive content.

Overall, 62% of marketers say that Facebook marketing has gained popularity in the last 6 months and because it is easy to integrate promotions with other social networks and mediums, the opportunities are virtually endless to reach a much wider audience. The right Facebook marketing plan can offer any small business owner the chance to boost their Google rankings, gain new customers, and entice old ones to shop more often.